An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question is posed: Was it effective? […]

How to Survive Finals Week

It’s finally December and we’ve survived a semester full of meetings, papers, projects, fundraising, recruiting, planning, working part-time and dealing with everyday responsibilities. It seems like 2016 has flown by, but these next two weeks always seem to drag on. So as we stress, cry and wish it was winter break already, here are a few ways to survive finals […]

Guiding Leaders and Uniting Firms and Chapters [National Conference Recap]

Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through the three steps of leadership […]

What’s Your PRSSA IQ?

You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served as the president, vice president […]

Knowing What to Say: A Political Guide to Public Relations [National Conference Recap]

Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]

November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]

Becoming the Intern Guru [National Conference Recap]

Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how a call from her mother, […]

The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]