Cue the lights, camera and action. Ever wonder what goes on behind the scenes of the the iconic New Year’s Eve ball drop in Times Square? I had the pleasure of talking with Liz Hart, supervising producer of the New Year’s Eve in Times Square Official Live Stream Show with Live X. Hart shared how the show operates and her […]
With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live Video Offering Author: Kevin Allen […]
The new year comes with new opportunities for your PRSSA Chapter, allowing your members to grow personally and professionally within the Society. Want to help make your Chapter the best it can be? Check out some things our Chapter executive board at Belmont University does below. Attend a Regional Conference. Multiple schools across the country will be hosting Regional Conferences […]
Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice of DKNY PR Girl on […]
This semester I started my first internship at an agency located in Scottsdale, Arizona. One of the agency’s primary tasks is to send out weekly newsletters for each of their clients. Because they’re sent out so frequently, we had to develop a better strategy to entice our audience. These are some of the things I’ve learned: Always incorporate visuals. People […]
Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their […]
The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]
Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told us about how he began […]
On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]
As freshmen, we always knew that someday we wanted to be leaders within our Chapter. Now, as upperclassmen, we both hold executive board roles as Chapter president and public relations director. We’ve learned how to be successful leaders through challenges, as well as from those who held our positions before us. As the semester ends, take a look at our […]
