November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles you may have missed this month.

6 Mistakes That Can Sink Your Client Pitch

Author: Katie Harrington

Publication: PR Daily

Pitching can be scary, but it also can be a huge opportunity for you and your agency to bring in new business. Read this article for six mistakes to avoid when pitching to a client.

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Expecting the Unexpected: How Public Affairs Pros Are Bracing for a Trump Presidency

Author: Chris Daniels

Publication: PRWeek

This article features interviews with the top public affairs professionals about a Trump presidency and the effects it will have on the industry. Read this article for more about what can be expected in the next four to eight years.

LinkedIn Profile Grows in Importance with Both College and High School Students

Author: Ron Culp

Publication: Culpwrit

While most students are on Twitter and Facebook, it’s equally important to have a presence on LinkedIn for business. Read why in this article.

Explaining America

Author: Richard Edelman

Publication: 6 A.M.

In this article, Richard Edelman, president and CEO of Edelman, explains the results of the Nov. 8 election and what needs to happen moving forward.

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Personal Versus Private in PR and Social Media

Author: Courtney Lukitsch

Publication: Cision

With the rise of social and digital media, the line between an individual’s private and public life continues to blur. Read this article for tips on how to build a personal and company brand image appropriately.

The Personalized Experience Is a Marketing Trend for 2017

Author: Gini Dietrich

Publication: Spin Sucks

New research shows that customers’ attitudes about data sharing are changing because people love a personalized experience — a predicted trend in 2017. Read this article to learn more about the research and how marketers can create personalized experiences for customers.

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4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Author: Guy Hayward

Publication: Adweek

Setting up offices around the globe is no longer enough to be considered a global agency. Check out this article for ways agencies can identify a purpose and ensure success when office locations no longer guarantee success.

5 Reasons I Changed My Major to Public Relations

Author: Melinda Lathrop

Publication: Progressions

Thinking about switching your major to public relations? Read this article to see why one PRSSA member made the switch.

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.

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