Let’s face it, United States’ economy is not looking too hot. Each month accounts for another record loss of jobs, banks are announcing losses of billions of dollars due to the sub-prime mortgage and credit crunch, and it seems that industries are beginning to brace for worse things to come. Also, the jobs many Americans use to have are going […]
PRSSA understands the importance of public relations in today’s society. As communications become more integrated, the purest form of connecting to an audience can be found in public relations. As public relations becomes an international practice, it is interesting to see how it is accepted. Below is a link from the New York Times that highlights this point. Public Relations […]
One of our own PRSSA members, Kelsey Boyd, attended the PRSA 2008 Southwest District Conference. Below are her thoughts from attending: “April 9-11, I had the privilege of attending the PRSA 2008 Southwest District Conference in Little Rock. The conference topic was “Public Relations in the New Media World.” Throughout the week, speakers discussed the importance of new media such […]
Lets do some math: Approximately 150 of the most enthused PRSSA members + 44 acres of beauty on a resort + 4 days = A National Assembly I will not forget. Thank you so much for attending National Assembly and representing your respective PRSSA Chapters in voting for the PRSSA 2008-2009 National Committee. The energy last weekend was so refreshing […]
Along with being a successful practitioner, it is important to know who is really the person or organization making the final decision. The Columbian Journalism Review, lists the major holding organizations and the organizations they own. Check it out
We all know that in order for many organizations to succeed, they need some kind of public relations function. With new tools and ideas floating around and increased scrutiny on the public relations industry, its crucial that we can display our thoughts about what public relations can do. For example, one of the most discussed debates is how and why […]
PRSSA provides many opportunities for members to travel around the United States to meet other members and build a network. With the season of Regional Activities upon us, many Chapters have sent invitations, launched facebook group and event sites and more. Another opportunity, and the second yearly PRSSA national event, is the PRSSA 2008 National Assembly. This national gathering, though […]
I am sure all of you have heard the same thing: it is crucial to learn how to operate in a crisis, but hopefully never have to practice it. Unfortunately for the people at Merck & Co. and Schering-Plough Corp., they were put into the position to practice what they know. Earlier this month, information came out that their cholesterol […]
True, the public relations industry is one of the fastest growing services in the United States. It is also true that very quickly; the United States has turned into a service-oriented economy. So if everything looks so bright on our side of the fence, what do we have to worry about? It is quite interesting to learn how economics has […]
We are members of the Public Relations Student Society of America. Not only do we value a sense of camaraderie amongst each other, but we also believe in scholarship in the industry. And our end goal: to advance the profession and be successful practitioners. But in order for that to happen, we need more knowledge than what we gain in […]
