PRSSA understands the importance of public relations in today’s society. As communications become more integrated, the purest form of connecting to an audience can be found in public relations.
As public relations becomes an international practice, it is interesting to see how it is accepted. Below is a link from the New York Times that highlights this point.
On another note, the public relations is just going through the growing pains of Web 2.0; and it seems that we may be running behind. Okay, not really. AdAge reports that there is a trend on its way that will utilize content on the internet that was already created and provide it to certain audiences; and it is being donned as”Web 3.0.”Seems interesting, read it.
Both topics impact public relations. What are your thoughts?