Classes have started for many of us. As we begin taking notes and listening to our professors, some may notice subtle differences between whatwe learn in the classroom, and what we experienced in the workplace. Does it matter? For years there has been an ongoing debate about what students in public relations are learning versus what is being practiced. It […]
The following post is brought to you by Brandi Boatner, vice president of advocacy: The recent news stories involving ethical issues in the National Basketball Association, National Football League, Major League Baseball and professional cycling are threatening the reputation and integrity of their respective sports. The recent scandals have been ethical and moral nightmares for the commissioners and presidents of […]
As communicators, it is crucial for us to know what is going on in our town, city, state and nation. It is also important for us to develop relationships with the gatekeepers of the media- whether it is a newspaper journalist, T.V. reporter, radio host, or blogger- so we can strategize and get our client the best light shined on […]
First, I would like to say I got this post idea from Richard Edelman’s “The Great Experiment” post on his blog 6 A.M. It is common for internships in public relations and communications to be unpaid. Naturally, the experience we receive in the real world is more valuable than any kind of salary or stipend we would receive. If we […]
Recent events have made crisis communications a hot topic. Wikipedia defines crisis communications as “a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.” PRSA National Chair and CEO Rhoda Weiss recently added in an advocacy statement, “Organizations are on alert this week with […]
In just two weeks, delegates from your Chapters will be at National Assembly voting on proposed bylaw amendments and the new National Committee. Our current Committee has proposed two bylaw amendments, including the PRSSA dues increase proposal below. This would be the first such increase since 1998. This Blog entry provides a forum for all of our members to voice […]
The Super Bowl is widely considered the peak time for advertising, and companies pay dearly for exposure to an estimated 90 million viewers. These spots reached a record $2.4 million according to CNNMoney. As we know, advertising and public relations can often coincide. For instance, King Pharmaceuticals Inc. paid for commercial spots promoting heart health and an American Heart Association […]
People often wonder about the benefits of working with diverse groups, and who is included in that description. PRSSA has addressed its stand through a Diversity Initiative (www.prssa.org/diversity), publications (PRSSA Embracing Diversity with Open Arms, Diversity in our Society) and various National Committee speeches. We’re curious to hear your thoughts now. How does diversity affect your Chapters and members? What issues have you encountered in your Chapter […]
This weekend, PRSSA captured the knowledge of a true industry pioneer. Best of all, the interview with Lawrence G. Foster is captured entirely both on film and in print. Foster, the former Corporate Vice President of Johnson & Johnson, implemented a crisis plan during the 1982 Tylenol crisis that is viewed today as a benchmark in crisis communications. Nearly 25 […]
PRSSA is taking an active role in commemorating the 25th anniversary of the Tylenol crisis communications plan and we’d like to include our members as much as possible. Please take note of the action item at the bottom of this post. If you’re not familiar, Tylenol suffered a crisis in 1982 when seven people in Chicago were killed with cyanide-laced […]
