I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I oversee most of our digital […]
Have you worked on a project through your PRSSA Chapter or student-run firm that went farther than ever expected? For public relations and advertising students at the University of Alabama, this was the case with the “LessThanUThink” (LTUT) campaign originally created in the spring of 2009 for an American Advertising Federation student competition. Following the competition, The Century Council, a […]
This post is the second of a series of “Lives of New Professionals” guest posts for Progressions. The fact that a brand new job comes with an enormous learning curve is an understatement. Beginning my first full-time job has been one of the biggest life changes I have faced yet. I have said goodbye to the college student lifestyle and […]
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
Every year, PRSSA members from around the country gather to share ideas in Chapter Officer Sessions, participate in Leadership Training Sessions and make important decisions about the future of our Society by participating in the annual National Assembly. This year’s event was held from April 4-7 in Albuquerque, NM. We asked on Twitter what you learned from attending National Assembly. […]
As we prepare for National Assembly next week in Albuquerque, delegates from Chapters will attend the Assembly meeting to vote on important PRSSA bylaws and the future of the Society via the 2013-2014 National Committee. It is an important day for the Society and one that requires preparation from the delegates and other attendees. Attending Assembly? Here are four […]
It sometimes surprises me that classes that seem at first glance to not relate to public relations can provide us critical skills and insights that can help us become better in our field. While there may be many class subjects that help you in this regard, I am going to recommend three. These three subjects can be of great benefit […]
This post is the first of a series of “Lives of New Professionals” guest posts for Progressions. For the majority of my life, I have been one of the following: a baby, a student, a part-time employee, an intern or some combination thereof. As of June 2012, however, I am a newly graduated, young professional in my first “real” job. […]
During her time as a member of the PRSSA Chapter at Indiana University Bloomington and the 2011-2012 FORUM Editor-in-Chief, Amy Bishop won many awards and scholarships. The following are her tips for submissions to win awards and scholarships in a Q&A format. Q: What awards did you receive while in PRSSA? A: The Stephen D. Pisinski Memorial Scholarship, the Betsy Plank/PRSSA […]
Public relations practitioners are faced with dilemmas on a daily basis. Choices must be made to determine what medium will be most effective to disseminate a message, or what strategy of crisis management to initiate after an incident. Decisions go beyond strictly business and stray into the areas of ethics and moral decisions. Good public relations practitioners strive to conduct […]
