PRSSA Chapters come in small, medium and large sizes, but small Chapters in particular are plagued with the challenge of finding success. Being a member of a small Chapter myself, I have dealt with this issue first hand. Low-attendance Chapter meetings are now my worst nightmare. At York College of Pennsylvania, our Chapter averages around 30 dues-paying members yearly. But […]
Maybe you’re finally on your way to a PRSSA Regional Conference or maybe you’ve already been to one. Here are some tips on how to make the most of your Regional Conference experience. Before: Prepare Preparing yourself for a conference requires knowing the essentials — who, what, where and when. This information can be found in the program, which is […]
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter fundraising: 1. Understand your audience. […]
I hope you’re enjoying your time off this summer, because you’ve earned it. However, it’s time to get to work. Successful PRSSA years are solidified well before the semester even begins. Although you may have started planning earlier than this summer (and I hope you have), the success of your year is determined by the work that you do right […]
Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for the next PRSSA Twitter Chat: […]
Ready to learn the proper way to create an annual plan to guide your Chapter to success? These steps and examples will help you develop a plan for the year. For those who have taken a public relations campaigns class, this may look familiar. For those who have not, or for those who need a refresher, here is a simple […]
As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]
In last week’s post, we discussed what you should be looking for in an internship. Even though not every internship you will come across meets the recommended criteria, the points we discussed should help guide you in your search. On the other side of internship success is you. Finding an internship is one challenge and the first hurdle a career […]
I had the opportunity to ask Heather Crowley, recruitment specialist for Edelman in Chicago, some questions about how to be successful in a summer internship. At Edelman, she is responsible for recruiting interns and entry level employees, so she has seen her fair share of good interns. Her tips and advice are below: What are some of the top traits for successful interns? It is important for interns to […]
