Twitter might have only quietly released its new Twitter Analytics to the public, but the effects of this feature could make a major bang on our Chapters’ social media presences. The new Twitter Analytics not only records your account’s retweets, replies and favorites; it also shows the numbers of clicks each of your links received, which allows you to analyze […]
I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I oversee most of our digital […]
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
It’s our nature in this day and age to immediately be critical of new forms of social communication. I’ve been part of that group at times. I criticized Foursquare and I didn’t see the immediate value of Google+. Even MySpace is back in the picture, with some still blasting it. One of the things we need to realize is that […]
Multitasking is one of the hardest learned skills. Between juggling clients, your personal life and any outside responsibilities, it is easy to feel overwhelmed. While I have a fulltime job, I am also a co-founder of the blog nyc PR girls (www.nycPRgirls.com) alongside Meg, a best friend of mine I met during my first official job out of college. We […]
In the past, a hard copy of your résumé may have been enough to get your dream position; now, employers want more. With all of today’s advances in technology, students are able to not only provide a detailed résumé of their achievements, but also an online portfolio that can showcase some of their finest work. Online portfolios allow future employees […]
[quote]It’s National Conference time![/quote] There is one thing PRSSA National members are famous for — their epic social media skills. Conference is a great time to get in touch with other members and bring information back to your Chapter to share best practices. There is one other thing PRSSA members are known for: coining hashtags on Twitter. Here are a […]
Ever since Twitter blew up the social media scene in 2006, tweeting has become more socially acceptable in formal settings. Maybe it’s an addiction to knowing what is happening at every waking moment, or perhaps it is the thrill of updating the world on the latest news. Nonetheless, if your members like to tweet, why not utilize that platform in […]
The benefit of social media making a huge impact in the way we communicate is the way it has revolutionized events. One of the best ways to connect with people around you during an event is to utilize the social media available to you, especially at the PRSSA 2012 National Conference this year in San Francisco. So how do you […]
We’d like to thank everyone who participated in the August PRSSA Twitter chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Rosenbaum and Vice President of Chapter Development, Brian Price for leading the conversation. Join us on September 17 at 9 p.m. ET for the next PRSSA Twitter chat. Review highlights of the chat below. What […]
