Legends of Public Relations: Gary McCormick

Legends of Public Relations: Gary McCormick

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Gary McCormick, APR, Fellow […]

Legends of Public Relations: Alvin Golin

Legends of Public Relations: Alvin Golin

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Alvin Golin, Fellow PRSA […]

Legends of Public Relations: Harold Burson

Legends of Public Relations: Harold Burson

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Harold Burson, APR, Fellow […]

Legends of Public Relations: Betsy Plank

Legends of Public Relations: Betsy Plank

Note from the Editor: The following blog post is one of a four-part “Legends of Public Relations” series on Progressions. All excerpts were originally published in “Legacies from Legends in Public Relations” by The Plank Center for Leadership in Public Relations in 2007, a booklet which celebrated the 40th anniversary of PRSSA with personal messages for students written by industry legends. Betsy Plank, APR, […]

Know Your Worth

Know Your Worth

Due to the competitive nature of finding a job, students are at times subjected to unreasonable internship work environments. As students, we may not realize how valuable we are and find ourselves in positions that we are advised to avoid. I interned at a startup product marketing and public relations company where I learned a lot, but the organization valued […]

Perfect Your Press Release

Perfect Your Press Release

Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]