Advice For Pitching to Clients

Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]

#TechTalk: Reflections from the PR Reboot Regional Conference

#TechTalk: Reflections from the PR Reboot Regional Conference

One of the hottest industries right now is undeniably the technology industry. When I think of tech, I think of things ranging from SpaceX rockets expanding our horizons to Artificial Intelligence changing our quality of life, to 5G, a technology that will interconnect our world more than ever before. There’s so much more to tech and it is one of […]

Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling [National Assembly Recap]

Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]

January Monthly Reading Round-Up — Trump’s Twitter Environment, Thought Leadership, Filler Words, Winter Issue of FORUM

It’s a new year, and there is no shortage of news. But with the spring semester starting and trying to keep up with resolutions, it’s hard to find time to catch up on the latest industry news and trends. Below are eight interesting articles you may have missed this month. 5 Things to Know About Branded Content Author: Susan Payton […]

December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live Video Offering Author: Kevin Allen […]

November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]

I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]