The PRSSA National Conference is the closest thing the public relations industry has to a super bowl. Featuring an all-star cast of guest speakers from the likes of Southwest Airlines, IBM and SXSW and wrapped up in one of the country’s coolest cities, this year’s Conference certainly won’t disappoint. So, as your PRSSA 2018-2020 National Professional Adviser— whose sole mission […]
For years, Austin, Texas has often been compared to Silicon Valley in California and has been dubbed Silicon Hills. However, there’s more to Austin than meets the eye. From the outside looking in you see a fast-growing, populated area that has been the result of gentrification over the years. What you don’t see is a small community of artistic, adventurous […]
From the very beginning, we wanted the focus of this conference to be the idea of diversity. Whether it be the diversity of the industry, all the possible branches Public Relations has to offer or the diversity of professionals in the field, we wanted this conference to showcase the many colors that make up this inclusive profession. We made sure […]
Every year at National Conference, PRSSA makes an effort to give back to the community that the Society will be visiting. Last year in Boston, PRSSA partnered with Rosie’s Place, a local women’s shelter. Students donated $2,500 worth of female hygiene products during Conference. This year the Society will be partnering with the Assistance League of Austin to host a Toy […]
Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA National Conference, I was in […]
Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1) Check out the live music scene Austin is known […]
![Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]
![Sticking to the Brand [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Sticking to the Brand Presenter: Jonathan Yohannan, Panera Bread Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]
![Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-8.36.40-PM-1.png)
Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]
Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]
