Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Courtesy of Shannon Jack, Ohio Northern University

Session: Meet the Living Legends of Public Relations

Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners

Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping stones for the next generation of public relations professionals.


  • It’s okay to not have a plan
  • Finding your purpose is a discovery
  • Be efficient but not excessive
  • Platforms are converging
  • Mentorship is an even exchange

Question: The face of PR isn’t something limited to a single field. It is more of an all-encompassing umbrella term to provide mentorship and advocacy to organizations. What makes you passionate? Are you willing to pursue it?

Brianna Hardy is a senior English and Communications student at Fort Hays State University in Hays, Kansas. She is currently serving as the Secretary/Treasurer for her university’s Chapter. Connect with her on LinkedIn and follow her on Twitter.

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