2018 Community Service Initiative: Assistance League of Austin

2018 Community Service Initiative: Assistance League of Austin

Every year at National Conference, PRSSA makes an effort to give back to the community that the Society will be visiting. Last year in Boston, PRSSA partnered with Rosie’s Place, a local women’s shelter. Students donated $2,500 worth of female hygiene products during Conference. This year the Society will be partnering with the Assistance League of Austin to host a Toy […]

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]

Sticking to the Brand [National Conference Recap]

Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]

Community From Tragedy [National Conference Recap]

Community From Tragedy [National Conference Recap]

Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]

White Hats On! Navigating Crisis Communications [National Conference Recap]

White Hats On! Navigating Crisis Communications [National Conference Recap]

Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]