Help Leave Our Mark on Philadelphia

Help Leave Our Mark on Philadelphia

With a few short weeks until National Conference, there are a lot of things to prepare. Your list is probably topped with cleaning up your résumé, compiling a wardrobe and mapping out your touring schedule. But before descending upon Philadelphia, you and your Chapter should prepare for the PRSSA 2013 Community Service Initiative. What is it? This year we are […]

PRSSA [Podcast]: Recruitment and Membership Diversity

Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]

The Benefits of Participating in Student Campaigns Won’t Be LessThanUThink

The Benefits of Participating in Student Campaigns Won’t Be LessThanUThink

Have you worked on a project through your PRSSA Chapter or student-run firm that went farther than ever expected? For public relations and advertising students at the University of Alabama, this was the case with the “LessThanUThink” (LTUT) campaign originally created in the spring of 2009 for an American Advertising Federation student competition. Following the competition, The Century Council, a […]

Strengthening the Relationship Between Chapter and Firm

Strengthening the Relationship Between Chapter and Firm

Though you may not realize it, PRSSA Chapters and student-run firms often have similar goals. Both groups want to connect with students and help prepare them for life after graduation. Strengthening the relationship between these two groups will benefit both parties, as well as the students you wish to motivate. Here are some ways to improve that relationship: Recruit together […]