Every Chapter has them; yet, no Chapter knows exactly what to do with them. They’re the members who attend an occasional meeting but never seem to get further involved. How can you motivate your apathetic members to tap into their potential and make the most of their own membership? It is about showing what you can give to them! To […]
There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]
A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One: LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008. The new features are intended to make the look and feel of the entire site […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back? […]
