![Insights from the Day-of Competition [National Assembly 2019 Recap]](https://progressions.prsa.org/wp-content/uploads/2019/04/Screen-Shot-2019-04-15-at-11.58.39-AM.png)
You’ve paid your registration fee, booked your hotel and are on your way to Assembly. You go to your first meeting and walk out unsure of how you can apply what was spoken about to your career. The next meeting leaves you feeling the same. But the next meeting is different. The speaker gives a short intro but then you get […]
We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable study was on positive psychology, […]
Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of the day was Pampers. The […]
Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and social media accounts with no […]
In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” orchestrating the company. The concept […]
Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate decisions in personal and professional […]
Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as barriers to cross or rather […]
The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article was compiled by Gary Bridgens […]
The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the awarding of the Lions awards, […]
