<strong>Connecting to Gen Z Voters</strong>

Connecting to Gen Z Voters

At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!”  Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay.  The presidential candidate was seemingly baffled by the lack of […]

The Power of a Campaign: Staten Islanders Against Drug Abuse

The Power of a Campaign: Staten Islanders Against Drug Abuse

A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]

The Campaign that Made Society Aware of Unwanted Loneliness

The Campaign that Made Society Aware of Unwanted Loneliness

Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity.  […]

Ending the Decade on the Right Note

Ending the Decade on the Right Note

As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective force to plant 20 million […]

The Death of Mr. Peanut

For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public before a company officially gives […]