It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems to be an ethical dilemma […]
With the PRSSA 2017 National Conference approaching, I have been giving a lot of thought to what clothes I will take, how many resumes I will print and what books I will bring to read on the plane. I love to read and have been trying to squeeze time in to read books relevant to the PR industry. I’ve read […]
This past summer I had the amazing opportunity to spend several months in Washington D.C. working as a communications intern for the United Nations Foundation. I had a fantastic experience working in for a global NGO and experiencing the great sights and sounds of our nation’s capital. This experience was also an important stepping stone towards my goal of working […]
To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional world. As you navigate your […]
As a diligent public relations student nearing graduation, you’ve likely served as a member in your PRSSA Chapter, completed an awesome internship at a local agency and have maybe even done your share of networking at industry conferences. But it’s no secret how competitive the entry-level job market can be. You’ve put yourself ahead of the hiring curve by doing […]
The PRSA Code of Ethics provides guidelines for how public relations practioners should behave in the industry. These main principles are often considered the backbone of any PR activity and should be apparent in every campaign, tactic and objective we create. Sometimes this isn’t the case and PR practitioners are put in positions where their ethics are challenged. This also […]
Throughout one’s college career, it is important to seek opportunities for advancement outside of academia. One avenue is joining pre-professional organizations to gain experience and learn to get a peep into what the professional world is like. Transitioning to PRSSA’s professional organization, PRSA, provides a more realistic immersion into professional practice as students get to meet actual professionals from the […]
Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development Ashleigh Kathryn and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us Sept. 26 for our first all Spanish Twitter chat! https://storify.com/prssanational/ethics-month-twitter-chat-recap
A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and don’ts of Student-run Firm leadership. […]
The start of the school year can mean two things for PRSSA executive boards: a lot of exciting ideas and “e-board” meetings lasting several hours. Weekly e-board meetings should be a productive time full of brainstorming, organizing and planning of upcoming activities for your Chapter. However, sometimes what is supposed to be an hour-long meeting, can turn into two or […]
