If you are like me, you visited the PRSSA National Conference and looked around the room in awe. The people I met were so different from me, but we are all interested in the same profession. That, coupled with a recent discussion in my public relations class, made me curious about how different personality types interact with public relations. I […]
![The Austin Bombings [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-17-at-1.24.29-PM.png)
Session: A City on the Brink: The Austin Bombings Presenters: David Green, City of Austin Anna Sabana, Austin Police Dept. Angel Flores, Austin Homeland Security & Emergency Management Dept. Lisa Cortinas, City of Austin Recap: David Green, Anna Sabana, Angel Flores and Lisa Cortinas came together to share how they managed the Austin serial bomber in March of 2018. Each of […]
Si hay algo que define mayormente a la Argentina es su diversidad, ya sea tanto en sentido geográfico como cultural. Culturalmente en mi país, uno puede encontrar una gran cantidad de diferentes formas de ser, vivir y pensar entre las personas. Hablando sobre la profesión de las Relaciones Públicas, se puede decir que esta profesión, es muy similar a esa […]
![The Future of PR for Events [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.09.27-PM.png)
Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by Southwest is an internationally recognized […]
![InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.03.52-PM.png)
National Conference Session Recap Session: InterVIEW Your Strengths and Weaknesses Presenter: Jane Dvorak, APR, Fellow PRSA, President, JKD & Company Inc. Recap: Applying and interviewing for a job can be a little stressful at times. In the session of “InterVIEW Your Strengths and Weaknesses,” Jane Dvorak reassures that there can be less stress by learning to utilize your network and learning […]
![Financial Communications [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.00.01-PM.png)
Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the session defining public relations versus […]
Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as barriers to cross or rather […]
![Becoming the Change [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-10-at-5.11.19-PM.png)
Session: Becoming the Change: Rising from Tragedy to March for Our Lives Presenter: Brendan Duff and Delaney Tarr Recap: Brendan Duff and Delaney Tarr took us through the story on how the March for Our Lives Movement started. They weren’t there to explain what happened to them or how they felt about the horrific day of the school shooting. Instead, they educated […]
![Come Fly With Me [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Airline-PR-pic.jpg)
Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager & Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap: Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a […]
“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]
