May 2014 “Progressions Writing Prompt”

Have you ever wanted to contribute to a blog but were unsure what to write about? Want to enhance your writing skills and have the opportunity to get your personal blog recognized nationally by PRSSA? Participate in “Progressions Writing Prompts,” a monthly, writing exercise and contest held by PRSSA. How It Works: Each month a writing prompt will be posted […]

Skills Necessary to Succeed in Media Relations

Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]

Read Up: Public Relations Blogs Every Student Should Frequent

Read Up: Public Relations Blogs Every Student Should Frequent

As someone enters the world of public relations, it is important to keep up on industry trends, consume media, and always be learning. In a field that is ever-changing, especially in our current digital-mobile era, blogs are a resourceful and convenient way to obtain desired information. Thousands of blogs focusing on media, public relations and marketing exist for those of […]

Perfect Your Press Release

Perfect Your Press Release

Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]