Public relations is all about storytelling. If we aren’t creating awareness or framing conversations, we’re busy questioning and seeking out answers in preparation to do one or the other. Why not bring this same frame of mind to our personal and professional interactions? We are constantly surrounded by people who are different from us. While there is much to […]
June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar and punctuation as laid out […]
Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here are some tips to effectively […]
Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Shonali Burke (tweeting from @shonali), PRSSA National Publications Editor in Chief Emma Finkbeiner (tweeting from @efink101) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter […]
Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]
When did July end and August begin? Another month has passed and here are the top eight articles you may have missed: 1. Burson-Marsteller Launches Cuba Specialty Group Author: Tonya Garcia Publication: PR Newser After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to “[provide] clients with strategic counsel […]
Social media is ubiquitous; it has a certain appeal that draws you in and connects users, allowing them to interact across the world. It serves as an endless source of what goes on in the daily lives of our family, friends and even strangers. Social media content ranges from a delicious looking meal tagged with #foodporn to anything your cat […]
Growing up, I loved to read. I would read anything I could get my hands on, including the cereal box during breakfast. I still love reading, but sometimes I struggle to get through assigned readings for classes. This was the case in the Public Relations Management class I took last quarter. With more than 20 case studies listed on our […]
