Knowing how to successfully pitch a story to the media is a fundamental skill that public relations professionals must develop. However, it seems that young professionals are often not as educated about the subject, which makes them fairly anxious the day they have to do it themselves. Break your fear and pitch your way to success with these tips: Is […]
PRSSA offers invaluable professional development opportunities geared specifically toward public relations students. Although more than 11,000 students are part of the Society, there are still many students who could find great value in PRSSA but have yet to join. Here are four key tips to help you pitch PRSSA to potential members. Consider it an opportunity to practice pitching for […]
Got a case of summer writer’s block? Want to start a blog but not sure what to write about? Here are a few tips from 2013-2014 National Committee members Heather Harder (vice president of member services) and Ben Butler (vice president of public relations) to help you find motivation, whether you’re a veteran blogger or a newbie. Choose a theme […]
In the past, a hard copy of your résumé may have been enough to get your dream position; now, employers want more. With all of today’s advances in technology, students are able to not only provide a detailed résumé of their achievements, but also an online portfolio that can showcase some of their finest work. Online portfolios allow future employees […]
Writing is important in public relations and communications and is one of the member benefits from PRSSA. To learn more, visit our member benefits page! This is a guest post written by Lauren Gray, current PRSSA National President and Junior Account Executive at Hunter Public Relations. Follow Lauren at @laurenkgray.
The benefit of social media making a huge impact in the way we communicate is the way it has revolutionized events. One of the best ways to connect with people around you during an event is to utilize the social media available to you, especially at the PRSSA 2012 National Conference this year in San Francisco. So how do you […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]
With finals wrapping up for most of us, the semester break is a great time to gain writing experience. Below I’ve listed several opportunities to contribute your work and in turn, gain a sample for your portfolio. Your portfolio should have different writing samples, so consider writing for a variety of these outlets. FORUM. If you’re looking to write about […]
