July Monthly Reading Round-Up — Burson-Marsteller Prepares for Cuba Market Entry, Lindsey Graham Shows You How to Destroy Your Phone, Millennials <3 Diversity

When did July end and August begin? Another month has passed and here are the top eight articles you may have missed:

1. Burson-Marsteller Launches Cuba Specialty Group

Relations with Cuba are opening up again under the Obama administration and Burson-Marsteller already has a team prepared for potential market entry.
Relations with Cuba are opening up again under the Obama administration and Burson-Marsteller already has a team prepared for potential market entry.

Author: Tonya Garcia

Publication: PR Newser

After President Obama began opening up communication with Cuba, Burson Marsteller jumped at the opportunity to begin a Cuba Specialty group to “[provide] clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.”

2. Meet the PR Industry’s 30 Under 30 for 2015

Author: Patrick Coffee

Publication: AD Week

AD Week’s public relations specific publication PR Newser named the 30 new and talented public relations professionals under 30 years old. They come from agencies and companies ranging from Weber Shandwick to BuzzFeed.

3. 2015 Global Social Journalism Study Finds Journalists Increasingly Rely on Social Media to Complete Daily Activities and Improve Productivity

Publication: Cision

Research done by Cision and Canterbury Christ Church University shows the power of social media and also examines the evolving relationship between public relations practitioners and journalists.

4. Here’s A Video Of Lindsey Graham Destroying His Flip Phone

Author: Tonya Garcia

Publication: PR Newser

After Donald Trump gave out fellow Republican candidate for president Lindsey Graham’s personal cell phone number to the public, Graham got creative in how he got back at Trump. This video definitely covers enough ways to destroy a cell phone, just in case this ever happens to you.

5. Always Lead With Kindness…And 5 Other Lessons I Learned on Being Happy at Work

Author: Kathleen Henson

Publication: Culpwrit

The Founder and CEO of Henson Consulting, Kathleen Henson, was a recent guest on NBC’s Today Show to share her expertise on happiness on the job. In this article, she shares more tips on loving what you do.

6. Food Publishers are Early Winners of Facebook Video

Author: Ricardo Bilton

Publication: Digiday

In this article, the innate shareability of food in the form of brief Facebook videos is discussed and BuzzFeed Food is leading the pack. Facebook video ads are a rising trend for advertisers and companies alike.

7. Millennials Have a Different Definition of Diversity and Inclusion

Author: Lydia Dishman

Publication: Fast Company

In anticipation of Diversity Month beginning in August, this article is a great read on how millennials see diversity as a necessary element of good teamwork. It compares how various generations view diversity differently.

8. Why PR Students Need to Read Case Studies (and How to Get the Most Out of Them)

Author: Carly Owens

Publication: Progressions

As a senior at California State Polytechnic University, Pomona, Carly shared some of her tips for reading case studies and gleaning the most knowledge out of each one you read. As a PRSSA member, you have exclusive access to full case studies from past PRSA Silver Anvil winners. Simply log in with your MyPRSA account, and search for case studies in the topics and industries that interest you.

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner, 2015–2016 publications editor in chief, by email at emfinky@gmail.com.

Emma Finkbeiner is the PRSSA 2015–2016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter @efink101 or LinkedIn.

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