Pitching With Purpose: Making it Into the Priority Inbox
Oftentimes, public relations professionals and journalists don’t understand how crucial a symbiotic relationship can be⸺and this disconnect can happen on both sides of the aisle.
All About the PSA
Public service announcement: everyone has heard one. The famous title “PSA” is known throughout the world and has been a tool used to share important information for years. Public service announcements can be used for any type of topic. They range from important issues concerning the climate to silly cartoons telling children not to do something. Overall, public service announcements […]
Understanding ChatGPT for Future PRos
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
How to Elevate Your Writing: 5 Grammar Tips
“I think the written word is probably the best medium of communication because you have time to reflect, you have time to choose your words, to get your sentences exactly right.” As author and Oxford professor Richard Dawkins stated, writing is powerful. With it, we have the ability to take people through journeys of either exploring a story or learning […]
Paying Attention to Newsletters Pays Off
We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
“Hope This Blog Finds You Well” — Informal vs. Formal Language
As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]
Toggl Tracking Hours Leads to a Better Workflow
For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
Lessons From Essay Contests: How to Write Faster and Easier
Writing is hard. Especially PR writing. When I heard that PR students do a ton of writing, I pictured sitting at a clean desk with big windows, writing witty and delightful content that everyone loved. I didn’t realize that PR writing was grueling, messy, frustrating work — the type of writing that makes revision feel like wrestling with your own […]
Tools of the Trade: New Software for your Workflow
Academics, student involvement, internships, work — oh my! Sometimes it can feel that students need to be involved in everything and have it all together. Let’s be real — as much as we would all love to, most of us don’t have it all together. However, I’ve compiled a few of my favorite digital tools and programs to help us […]
The Power of a Portfolio
When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application, is a great place to […]
