The Power of a Portfolio

"The power of a portfolio" graphic. "Written by Jenna Goethel"

When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application, is a great place to upload old projects and new ideas. Submitting portfolios, even when it is not required, is always a great idea for numerous reasons. Here are some reasons as to why it is important to create your own portfolio.

Showcases your skills.

There is no better way to show your skills to a future employer than submitting your portfolio. A resume does a great job of telling your employer your skills, but the portfolio will showcase exactly what you can do with those skills. The portfolio aspect of your application will be exceptionally helpful when an employer is looking for specific skills with certain software such as Adobe, Microsoft and Google.

Sets you apart.

Each and every person applying for a job will typically submit their resume, but until the interview, there are not many ways to truly set yourself apart. One of the best ways to set yourself apart is by submitting a portfolio along with your application. The portfolio will give you an advantage since your future employer will be more likely to remember you better through your work. Your future employer also will get to see your unique aesthetic and style through your portfolio projects.

Serves as a creative outlet.

If you are in public relations, you probably are a creative individual. Creating a portfolio is not only beneficial but is also a great way to unleash your creativity. As Albert Einstein once said, “creativity is intelligence having fun.” Creating a portfolio is using your intelligence, but in a unique and fun way to show off your own work. In an industry with many creative individuals, creating your own portfolio is a great way to bring your own new ideas to life.


Jenna Goethel headshot

Jenna Goethel is a junior at Samford University studying Journalism and Mass Communications. She is pursuing a double concentration in Public Relations and Advertising and is minoring in Communication Studies. Jenna hopes to work in branding and public relations after she completes her degree in 2022. In her free time, Jenna enjoys spending time with friends and family, traveling and watching movies. Connect with her on Instagram or LinkedIn.

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