The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility. Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social distancing, working from home and […]
In present day, it appears everything has gone digital, and that includes portfolios. We are doing away with bringing in physical copies of our work to potential employers and, instead, showing them our work digitally or what we have done on the Internet. When making a digital portfolio, it is important for it to stand out and look very professional. […]
When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I met with UofSC’s PRSSA Faculty […]
Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, desperately skimming articles that would […]
Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.
Recent college grads and current students seeking to develop a wide variety of skills often think they have to apply to Fortune 100 companies to gain credible experience. Yet, most often overlook amazing small companies, organizations and institutions right in their backyard. Contrary to the career tracks of most PR & Communications professionals, my career began in local hospital administration. […]
Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story pitches. I hate to break […]
Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you more as a professional through […]
Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.
The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was an advertising showdown. Brands compete […]
