“Acho Bad Bunny es otra cosa” – How Bad Bunny’s show reveals the NFL’s brilliant PR moves
As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
Why the Little Wins Matter in PR
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
The Communications Paradigm Problem: Are We Really Listening?
This cyclical, mutual communication pattern is the proper communications paradigm. Our responsibility is not just to inform the public on behalf of our organization, but also to inform our organization on behalf of the public.
Poppi’s Poppin’ PR (English)
Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch. Originally Mother Beverage, Poppi is a prebiotic soft drink that allows you to enjoy the traditional soda flavors you know and love, without the “baggage,” […]
Poppi’s Poppin’ PR (Español)
Poppi comenzó como una propuesta en Shark Tank que se convirtió en una disrupción multimillonaria en la industria de bebidas directas al consumidor. Querida por todas las edades, Poppi ha causado sensación con su empaque único, colaboraciones con ropa y seguidores de renombre como Alix Earle y Rob Rausch. Originalmente conocida como Mother Beverage, Poppi es una bebida prebiótica que […]
When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies
If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion is Apple TV+’s marketing campaign […]
The Stanley Comeback / El regreso de Stanley
English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]
Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers
English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are actively targeting young voters this […]
Travis Kelce’s PR Team: What is the Motive?
The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team. The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]
From Dolls to Dermis: The 10-Year-Old Takeover
This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
