<strong>Biden’s Student Loan Debt Plan: Analyzing Media Reactions</strong>

Biden’s Student Loan Debt Plan: Analyzing Media Reactions

On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]

<strong>Communication in the Metaverse: The Challenge we Still Don’t Know</strong>

Communication in the Metaverse: The Challenge we Still Don’t Know

The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time for analysis. As communicators preparing […]

The Campaign that Made Society Aware of Unwanted Loneliness

The Campaign that Made Society Aware of Unwanted Loneliness

Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity.  […]

Netflix’s Bridgerton Success is Due to Social Media Trends and Praise from Fans

Netflix’s Bridgerton Success is Due to Social Media Trends and Praise from Fans

A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]

What “The Bachelor” can Teach you About Pitching a Journalist

What “The Bachelor” can Teach you About Pitching a Journalist

Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]