It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
The holidays will always be the biggest shopping season of them all. Regardless of whether you participate in the festivities or roll your eyes when Christmas items roll onto shelves in October, Black Friday is the most notable shopping occasion of the season and serves as a renowned tradition for retailers and consumers alike. Despite its consistent success, the nature […]
The most wonderful time of the year is approaching: the holiday season. If you’re unsure of what I mean by this, I am talking about the period between Thanksgiving and New Year. Still, it’s up for debate if this is actually the most wonderful time of the year. For those in the PR industry — especially the product PR industry […]
Are you still “Running Up That Hill” like the rest of us? With it being all over the internet and daily conversations, most people have heard about the Stranger Things season four release this past summer. After a two-year gap between seasons, the show still managed to be wildly successful. The cast and crew of season four was awarded five […]
On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]
The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time for analysis. As communicators preparing […]
Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
