A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]
Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]
The only way Hollywood and the entertainment industry evolve and reflect the society that we live in today is by embracing diversity. As public relations professionals, it is important we pay attention to diversity issues in the media now and in the future. Seeing how representation and diversity can make a difference in the media is just the start. On […]
Public relations has come a long way from Eduard Bernays, political propaganda and even the press release. We’ve watched it take on the role of social media manager, integrate with marketing, advertising and other communications, as well as dive into the rise of influencers. Today, PR primarily focuses on digital over print. We have been living in the digital age […]
2021 was an amazing year for PR and marketing campaigns. As brands were continuing to regain lost revenue from the COVID-19 pandemic, they had to figure out ways to creatively engage the consumer. Many of these brands turned to public relations to gain extraordinary, earned media coverage that increased their lost exposure and consumer base during the beginning of the […]
The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]
Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many fellow professionals keep in their […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
