Do you have an extra couple of hours this week to invest in your career? Did I mention this investment is free? Making the jump to starting a blog, Twitter account or even networking with professionals online can seem intimidating, but there is great value for your career in learning these tools. While these digital tools can be used for […]
In the past several weeks, some major changes and developments have occurred within the blogosphere. Both of these directly affect public relations in some way, and each problem questions the integrity of the profession. Here are the main points of each argument as well as a glass-half-full perspective of what future blogger relations could look like: New FTC Guidelines — […]
A couple of months ago, I remember reading an internship posting for Pizza Hut. This wasn’t really an internship, however; it was a post for a Twinternship. Intrigued, I read it — this was a job for a young, social media savvy graduate to get on Twitter and tweet for Pizza Hut. The post has since been filled and The […]
Since the PRSSA Blog launched in 2006, some major topics have been covered – from PRSA defending the profession to transparency and even the death of public relations. Now, approaching the third year of its existence, I’d like to take the blog to the next level with your help. Here are some things we’ll be working on this year: Sharing […]
Our profession is intrinsically tied to journalism. As we write about social media and how it is revolutionizing public relations, it is important to recognize that it influences journalism as well. For better or for worse, the very definition of a journalist is beginning to change in our society. A changed world of journalism will inherently influence public relations as […]
At a BYU Chapter meeting last year, we hosted a panel of public relations professionals who talked about social media and its influence on the profession. Most of the session was spent discussing the uses of and potential for the field. At the end, panelists were asked what their biggest criticism of social media was. One panelist said that social […]
PRSSA understands the importance of public relations in today’s society. As communications become more integrated, the purest form of connecting to an audience can be found in public relations. As public relations becomes an international practice, it is interesting to see how it is accepted. Below is a link from the New York Times that highlights this point. Public Relations […]
We all know that in order for many organizations to succeed, they need some kind of public relations function. With new tools and ideas floating around and increased scrutiny on the public relations industry, its crucial that we can display our thoughts about what public relations can do. For example, one of the most discussed debates is how and why […]
We are members of the Public Relations Student Society of America. Not only do we value a sense of camaraderie amongst each other, but we also believe in scholarship in the industry. And our end goal: to advance the profession and be successful practitioners. But in order for that to happen, we need more knowledge than what we gain in […]
The Super Bowl is widely considered the peak time for advertising, and companies pay dearly for exposure to an estimated 90 million viewers. These spots reached a record $2.4 million according to CNNMoney. As we know, advertising and public relations can often coincide. For instance, King Pharmaceuticals Inc. paid for commercial spots promoting heart health and an American Heart Association […]
