A couple of months ago, I remember reading an internship posting for Pizza Hut. This wasn’t really an internship, however; it was a post for a Twinternship. Intrigued, I read it — this was a job for a young, social media savvy graduate to get on Twitter and tweet for Pizza Hut. The post has since been filled and The Big Money published an article checking up on how the intern is doing.
When companies use social media, the responsibility is usually with the public relations department. The skill sets are similar in that communicating to audiences is one of the most important parts of the job. That’s exactly what the Twintern does: She posts tweets about the company and talks with customers. It’s an interesting idea, and according to the article, things seem to be working out pretty smoothly. I wouldn’t be surprised to see more “Twinternships” show up for companies large and small.
If you’ve touched on social media during your internship, you’ve probably been asked about Twitter and Facebook because of your age. After all, we are the online generation. However, do you think because we’ve been using these tools socially that we know how to use them strategically? That we can counsel our superiors on successful implementation of a public relations program using these tools?
If you’re charged with anything related to social media, here are some questions to ask your bosses before moving forward with the program:
So, what experience have you had with social media in your internship? Have you learned anything you’d like to share? Do you have anything else to add to the list? Please share your experiences.