How To Use LinkedIn To Its Fullest Potential

LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]

Get Social: A Blueprint for Social Media Strategy

“Get Social: A Blueprint for Social Media Strategy,” hosted by the Beth Wood Chapter of PRSSA at Indiana University, focused on how to use social media strategically in public relations. Throughout the day, speakers presented on a variety of issues related to the current state of the public relations industry and how we need to incorporate social media. It’s About […]

Blogs Are Social Media Too: The Best Public Relations Blogs

Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]

Dashboard Tools Make Social Media Management Easy, Effective and Efficient

Social networks provide a great way to connect with people for work, school and fun. Tools to effectively, easily (and inexpensively) manage these networks are something PRSSA students can utilize and that are readily available. Here are three options for you to investigate. Seesmic Desktop The free downloadable software application works great, and includes customizable options for audio and visual […]

What’s Up Social Media?

A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One:  LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008.  The new features are intended to make the look and feel of the entire site […]

Finding a Job with Twitter

Below is a guest post from Amanda Aviles, a PRSSA member at the University of Alabama. Social media are great: Twitter, Facebook, YouTube, Four Square and blogs are fun, and social networks can help you reconnect with old friends and make new ones. But we, as public relations folks, know that there is so much more depth to social media […]