![Sticking to the Brand [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Sticking to the Brand Presenter: Jonathan Yohannan, Panera Bread Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]
![Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-8.36.40-PM-1.png)
Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]
Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]
I was blessed with the opportunity to attend the PRSSA National Conference in Boston, Massachusetts two weeks ago. It was a trip that I will never forget! From the public relations professionals to the people who are studying Public Relations just like me. I met some outstanding leaders and future superstars in the communications world. This blog will focus primarily […]
![White Hats On! Navigating Crisis Communications [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/IMG_2494-e1514487022468.jpg)
Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]
Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that some of the best public […]
![Chapter Development Session [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.12.18-PM.png)
Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a trade school or a community […]
On the very first day of my intro to PR class, my professor, Lynn Applebaum, informed us about a grant by the PRSA Foundation that would be awarded to eight students around the country to attend the PRSSA National Conference in Boston. She told us how to apply, offered to write recommendation letters to those interested in applying, and offered […]
Session: Keynote Address Presenter: Jon Iwata, Senior Vice President, Chief Brand Officer, IBM Recap: Jon Iwata opened up his keynote address with a principle inspired by Edward Bernays: The few have the tendency to influence the many. Iwata dove deep into this principle by discussing social-first communication. He established that there are four parts that make up social-first communication: content, […]
I was awarded a travel grant to participate in the Public Relations Student Society of America International Conference. It was such an amazing experience. I made new friends and participated in workshops that will benefit my career in public relations. The first full day I went on a career tour at HubSpot, which is a developer and marketer of software […]
