When searching for a job in public relations, St. Louis is probably not at the top of your list. Often overshadowed by nearby Chicago, St. Louis is truly more than “flyover country” and has much to offer both young and seasoned professionals. It’s more than the home of America’s largest monument, the Gateway Arch, or the 11-time World Series champions, […]
Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to establish a healthy relationship between […]
As your undergraduate studies come to an end it’s time to enter the real world. It can be daunting to think of post-graduate life, so keep these four steps in mind during your job search. 1. Personal Brand 101 “Personal branding is critical in this day and age,” said Donna Wertalik, Virginia Tech director of marketing. “The digital footprint you […]
Internship and first job interviews can be a challenge, especially if you go to school far from home or your dream company/city. There are two common long-distance interview types: phone and Skype, and each can have a unique set of challenges. Below are some key things to do before, during and after an interview, collected from Twitter and my experience. […]
I moved to Arizona from Minnesota when I was 9 years old. At the time, my knowledge of the “old west” was gleaned from what I saw on television or in the movies. I envisioned riding a horse to the one-room schoolhouse, miles away. And that couldn’t have been further from the truth. Our bustling city has much to offer, […]
Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red and broadhead. Lola Red is […]
It’s hard to believe that the end of January is right around the corner! How have your New Year’s resolutions been going? Most people have the same resolutions: eat healthier, workout more, save money, etc. But what about your professional resolutions and goals? How are you going to further your career this year? Below are a few ways to get […]
As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. What you might not have […]
Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individuals. I have often argued that not only are mentors valuable, but a variety of mentors is perhaps the best path to objective, savvy and smart advice for both the good and […]
One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]
