Master’s Degrees And Opportunities: Measuring The Value Of An Advanced Degree In Communications

Master’s Degrees And Opportunities: Measuring The Value Of An Advanced Degree In Communications

We’ve all seen it, read it— “Bachelor’s Degree or equivalent experience required”— it is the cornerstone of the qualifications section of the majority of job postings. We can clearly see the value of an undergraduate education as we peruse job boards for our next opportunity, that much is undeniable in today’s corporate economy. However for those of us holding a […]

Guide to Crafting your Elevator Speech

Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand if you use the same […]

Your Brand, Your Story: The Importance of Personal Branding

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you as a professional? The idea […]

May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]