The beginning of a new school year is prime time to try new things, get involved in extracurricular activities and establish a routine. This time of year, you aren’t yet fatigued by classes and have energy for the semester ahead. If you haven’t already, I challenge you to become a PRSSA member by joining an established Chapter at your college […]
One of the best parts about studying public relations is becoming equip with an array of skills that transfer into several different business areas. One of these areas is event planning. Whether you work as a public relations professional for a nonprofit, agency and everything in between, you will most likely come across a time when you need to […]
Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want to get the best results […]
Most public relations students are presented time and time again with the same question: What types of jobs are available within the public relations industry? The options for a successful career in public relations are endless. Therefore, answering this question is complex. Most students aren’t sure what they are most interested in, so taking a closer look at the […]
Networking plays an important role in public relations. Being good at networking can help land you your next job, gather information about an industry or introduce you to professionals who can offer advice about advancing your career. Here are seven ways to help improve your networking skills. 1. Attend as many events as you can. By attending national, regional and […]
I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot of dollars. So, four months […]
If there is one thing that new public relations professionals and college students know well, it is coffee. Coffee is the fuel that helps us wake up and power through our busy days of social media managing, press release writing and event planning. It is rare to find a public relations person without their favorite cup of joe in hand. […]
You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your story makes it to print, […]
A month has passed since I earned a Master of Science in Public Relations, and I’m still in awe. As I reflect on my journey through advanced studies, I think about frequently asked questions from educators, peers and professionals, the most popular being, “Why did you choose to pursue graduate school?” I have presented and heard several answers to this […]
Working as a full-time summer camp counselor is certainly not the same as completing a public relations internship, and neither is completing an online biology course. Despite having a full-time job, taking classes, and participating in other activities, there are many ways you can work on your public relations skills without an internship this summer. Hone your writing skills. Even […]
