Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individuals. I have often argued that not only are mentors valuable, but a variety of mentors is perhaps the best path to objective, savvy and smart advice for both the good and […]
One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]
Do you get anxious when you’re in public? Do you fear meeting new people and imagine the awkward silence, how you’ll end up saying something wrong, or else? Do you prefer to avoid communication and the chance of rejection? If that’s you, you’re not alone. If you’re a bit shy, aren’t a people person, are more of an introvert or […]
Congratulations to those of you who graduated in December! I hope you are making the most of the sweet victory you just achieved. Although, I should probably warn you: while being homework-free is amazing, life is about to get more real than ever. No more student discounts, relying on the excuse “oh, I’m just a college student,” or making late […]
Public relations professionals can delve into many different areas of the industry. College students have the opportunity to further focus their studies by adding minors to their education, which can help craft greater knowledge both personally and professionally. Minors allow one to explore other areas of interest and link together multiple disciplines. This helps prepare one for a more specialized […]
There was a time when public relations positions used to be available for almost anybody who wanted them. Few people were sure exactly what public relations was and standards weren’t high. Today, the situation is far different. As public relations has become more enticing to liberal arts students, lawyers, journalists and others, positions have become more competitive Today when an […]
Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice of DKNY PR Girl on […]
Women make up roughly 70 percent of the public relations workforce, but only account for 30 percent of the top positions within the industry, according to The Holmes Report. As an undergraduate student, I knew I wanted to be a part of the 30 percent. Therefore, I did all I could to position myself as the most well-rounded candidate when […]
This summer I had the rare treat of working down the hall from a public relations great, Pat Ford, vice chairman and chief client officer at Burson-Marsteller. The recipient of the Milestones in Mentoring Legacy Award from the Plank Center for Leadership in Public Relations and recipient of 2016 Institute for Public Relations (IPR) Alexander Hamilton Medal, Mr. Ford knows […]
Envision this — you’ve taken the time to carefully craft your pitch to that dream employer. You fire off the email and anxiously begin the waiting process. Then, it happens. Maybe you’re walking to class or in the midst of planning your trip to the PRSSA 2016 National Conference. An email pops up in your inbox — that dream employer […]
