Creating Your Personal Brand

Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]

Environmental PR Specialists’: The Modern-Day Superhero

Environmental PR Specialists’: The Modern-Day Superhero

Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. Here is what you need […]

Essential Habits of a Public Relations Professional for a Nonprofit

Essential Habits of a Public Relations Professional for a Nonprofit

For the majority of burgeoning public relations professionals, the idea of embarking in a career in the nonprofit sector sets off mental alarms complete with whirling sirens and flashing lights. They conjure up images of spending their days in severely understaffed offices with barely enough funds to pay for that month’s rent, of stretching limited resources to their maximum capacity […]