May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]

Career Advice for Recent Graduates from the Pros

Thousands of public relations graduates hit the workforce after graduation every spring with internships, writing experience, 4.0 GPAs and volunteer experience neatly organized on their resume as it is sent it out to dozens of potential employers. Once you’ve landed that first job, how can you ensure your own success? Professionals in the field offer their advice to guide future […]

Transforming Risks Into Opportunities When Moving to a New State Without Connections

With graduation quickly approaching, it is finally time to take a leap of faith into the real world and search for jobs. For many students, this means trying to find job opportunities in a different state. This can be intimidating when you have no professional connections in the city you are going to. We spent the last four years networking […]

Life After College: How LinkedIn Can Help You Get Hired

In the third installment of the “Life After College” webinar series, Ray Kotcher, Fellow PRSA, senior partner and chairman at Ketchum, facilitated a conversation with Ron Culp, Fellow PRSA, professional director of DePaul University’s public relations and advertising graduate program. The conversation centered on how to build a strong LinkedIn profile to complement your resume when you begin the job […]

City Series: Live and Work in Detroit for a High Octane Career

Detroit is a public relations professional’s playground. As a native, I’m happy to share the many reasons new professionals should consider opportunities in the ‘Motor City,’ both from a career and quality of life perspective. Because of the large number of Fortune 100 companies, particularly within the automotive industry, the public relations profession has grown up in Detroit. In fact, […]

Determining the PR Niche for You

Public relations students are taught many things in the classroom: how to craft the perfect news release, what to do when a crisis occurs and how to remain professional on social media. Students are often left on their own to determine what section of the industry they will enter — nonprofit, education, entertainment, crisis, healthcare and more. With so many […]

Same Language, Different Strategies: What It’s Like to Work in the UK

Graduate programs for international public relations are few and far between and while I’m not an expert when it comes to international public relations (or an expert when it comes to graduate school…), I’ve discovered that programs are rare because international communications is a skillset that is only perfected by experience. As a recent public relations graduate with a desire […]