#TechTalk: Reflections from the PR Reboot Regional Conference

#TechTalk: Reflections from the PR Reboot Regional Conference

One of the hottest industries right now is undeniably the technology industry. When I think of tech, I think of things ranging from SpaceX rockets expanding our horizons to Artificial Intelligence changing our quality of life, to 5G, a technology that will interconnect our world more than ever before. There’s so much more to tech and it is one of […]

Code for Communication [National Conference 2018 Session Recap]

Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]

3 Ways Technology is Shaping the Modern Office

3 Ways Technology is Shaping the Modern Office

Over the past ten years, technology has changed drastically. Now more than ever, professionals are using technology in the workplace for a variety of daily tasks and ongoing projects. Below are three ways technology is shaping the modern office. 1)    Increased Connectivity. Microsoft and Google’s suite of products allows for modern employees to work simultaneously within documents and spreadsheets. Rather […]

How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]

City Series: New York City the “Spiritual Heart” of Public Relations

Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I wasn’t born here, but neither […]