The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of its kind virtual concert, Epic […]
Let’s face it, the 9–5 desk job just isn’t for everyone. With the growth of social media and technology, more and more are turning to an unconventional work approach and for some, it is working quite well. How does making $1.3 million in under 2 hours on Instagram sound? To some, it sounds rather unattainable. But to a self-taught artist, […]
One of the hottest industries right now is undeniably the technology industry. When I think of tech, I think of things ranging from SpaceX rockets expanding our horizons to Artificial Intelligence changing our quality of life, to 5G, a technology that will interconnect our world more than ever before. There’s so much more to tech and it is one of […]
![Code for Communication [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.04.37-PM.png)
Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]
Over the past ten years, technology has changed drastically. Now more than ever, professionals are using technology in the workplace for a variety of daily tasks and ongoing projects. Below are three ways technology is shaping the modern office. 1) Increased Connectivity. Microsoft and Google’s suite of products allows for modern employees to work simultaneously within documents and spreadsheets. Rather […]
Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]
Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the peaks of mountains to the […]
For the past few years, companies have bombarded the generation with ads and campaigns customized to secure attention and loyalty. However, companies are shifting their focus to a new generation — Generation Z (Gen Z). Gen Z accounts for over one-third of the U.S. population, with a projected growth of 40 percent by 2020, according to CMO.com. Anyone born after […]
