Standing in Solidarity with the AAPI Community to #StopAsianHate

Standing in Solidarity with the AAPI Community to #StopAsianHate

Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”.  Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]

The Importance of Passion in PR

The Importance of Passion in PR

In a field driven by storytelling, passion drives public relations. This is something I’ve especially noticed during my time with Relief Communications, LLC., a small public relations firm in Philadelphia working within the nonprofit sector. As the firm’s only intern, I’ve completed a variety of projects for clients such as Mural Arts Philadelphia, Historic Philadelphia, Inc., and Prevention Point Philadelphia. […]

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]

Practicing Public Relations in the Age of Cancel Culture

Practicing Public Relations in the Age of Cancel Culture

The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]

PRSSA at ICON 2020

PRSSA at ICON 2020

This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]