Imagine you are working at your first public relations job. A news release needs to be drafted by the end of the night, you need to customize pitches for journalists, one of your clients is in the middle of a crisis and you are stressed out. Welcome to the demanding work of a public relations career. But, lucky for you, […]
Throughout the month of June we continue to celebrate the LGBTQ+ community across the globe. I was inspired to share my story because I want other LGBTQ+ students to understand that they can succeed in this industry. I would like to begin this story by sharing my LGBTQ+ journey. It wasn’t until middle school that I realized I was attracted […]
As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective force to plant 20 million […]
There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are all about accuracy and honesty, […]
In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran an advertisement in the New […]
Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information on Career Development Month or […]
It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of its kind virtual concert, Epic […]
