According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with. At Oakland University in Auburn […]
From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health. You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies. It has […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
What do you think of when you hear the word “fandom”? How about the word “stan”? Your first thought might be a crowd of screaming girls at a Harry Styles concert. Or maybe you think of a bunch of crazed teenagers fighting for the attention of celebrities online. When I think of fandoms and stans, I think of organized advocacy […]
Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics. International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]
For better or worse, social media has been a source of education as people have turned to their phones to guide them through this unprecedented time. It is important to recognize that there is no harm in learning from social media as long as you research what you take in before believing it to be accurate. I can tell you […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]
For its annual Autism New Jersey Fundraiser, Montclair State University PRSSA faced a challenge like never before. Over the past eight years, Montclair’s Chapter has raised over $40,000 collectively in donations for the organization. However, this year’s fundraiser would have to be done completely online due to COVID-19. Despite this challenge, the Chapter moved forward and set a goal of […]
