This article is part of our 2022 District Conference coverage series. For more information on PRSSA District Conferences, click here. Universidad Argentina de la Empresa’s PRSSA Chapter is very excited to announce that we will be hosting our virtual District Conference, PR Stages. It will take place from March 2–4 virtually on Zoom. There is no cost to register for […]
This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Alyssa Gormley — Vice President of Chapter Development What is your role? Please give […]
Public relations has come a long way from Eduard Bernays, political propaganda and even the press release. We’ve watched it take on the role of social media manager, integrate with marketing, advertising and other communications, as well as dive into the rise of influencers. Today, PR primarily focuses on digital over print. We have been living in the digital age […]
PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]
First off, congratulations on making it through your college career! It’s an incredible achievement and so exciting that you’ll be entering what we call “the big-kid world.” Whether you know your exact next steps or are still figuring it all out, here are three things that you can do right now to prepare for this exciting new chapter. Update your […]
According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close to what’s familiar, preventing us […]
The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]
The smell of soft, buttery rolls wafts into your nose. The aroma comes from the kitchen where your mom is preparing for the family feast. Christmas is a much-needed break from the college grind of microwave meals and little to no sleep. Then the doorbell rings and in comes your distant relatives who you’ve never really talked to. Your blissful […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
Ohio University’s Hugh M. Culbertson Public Relations Student Society of America Chapter received the 2020–2021 Dr. F.H. Teahan Award for Outstanding Chapter during the 2021 PRSSA International Conference. Winning Outstanding Chapter recognizes Scripps PRSSA as the finest Chapter across the nation, a high honor that the entire Chapter was humbled to receive. However, the successes of Scripps PRSSA didn’t happen […]
