A Day in the Life of Tourism Public Relations

As a public relations professional in the tourism industry, I handle the communications for Hotel Valley Ho, a AAA four-diamond hotel in downtown Scottsdale, Ariz. My daily activities include several traditional and nontraditional public relations tasks such as: Coordinating Writer Visits We frequently have journalists visit and then write about the hotel. They either contact us directly or they are […]

Take Advantage of the Hidden Gems of PRSSA Membership

The benefits of PRSSA membership are invaluable resources for students. Some of those benefits may go unnoticed by members. To make the most of your membership, don’t miss “hidden gems” such as the PRSSA Internship Center, PRSA Jobcenter, PRSA webinars and PRSSA scholarships and awards. PRSSA Internship Center The PRSSA Internship Center has several hundred internship opportunities posted from around […]

Real World Lessons in Media Relations

Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news releases, utilizing social media platforms and […]