I didn’t know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to be one of the most […]
Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]
English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]
English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are actively targeting young voters this […]
English Version I was born in Callao, Peru, a city well-known for being the country’s main port and a key hub for international maritime trade. I am the daughter of parents who didn’t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first […]
I remember the first time my therapist told me I was a perfectionist. I thought to myself, “There’s no way I could be a perfectionist; I’m not good enough at anything.” Little did I know that was exactly the kind of thinking that makes me the type of perfectionist I am. Perfectionism seems to be a hot topic in our […]
Everybody loves a good comeback story. Yet to experience a comeback, you must have weathered a setback. At the PRSA 2018 International Conference, the University of Oregon PRSSA Chapter, the oldest in the Pacific Northwest since its founding by UO Associate Professor Jack Ewan in 1972, was as strong as ever. At the Conference, UO PRSSA accepted PRSA’s Certification for […]
The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team. The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]
Everyone goes through a time in their life where they feel like the odd one out. Growing up in rural Ohio, I felt disconnected from Latino and Mexican culture simply because there was almost no one like me. When I was at home, I would see my mom and my grandpa whose Latino heritage was evident through both their appearance […]
Each year, PRSSA students gather to celebrate connections, leadership, community and professional development in PR, but what about the opportunity to do it in style? Corporate fashion is on the rise and ICON is the place to make your professional statement — with an outfit. If first impressions are everything when meeting professionals and students from across the country, your […]
