Progressions

A Transformative Experience: Reflections on PRSSA ICON 2024

I didn’t know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to be one of the most insightful and amazing experiences I’ve ever had. I was the only representative from my Chapter at Indiana University Northwest, but that didn’t stop me from making connections with everyone I met from day one. 

I encountered so many accomplished students looking to enter PR firms, agencies, marketing systems or even journalism like myself. I made sure to take notes during all 12 sessions I attended. The Conference kicked off with “Elevate Your Chapter: PRSSA Triumphs and Tactics,” featuring a panel with Olivia McCurdy, Oakley Weddle, Harry Sanchez and Clarissa Holguin. One insight I gained was how to engage with your Chapter. The panel discussed collaborating with other PRSSA Chapters, strategizing with your Adviser, creating subcommittees and showing students the value of membership. This was incredibly useful, and I’m excited to bring it back to my Chapter.

The ICON-CHELLA celebration set the tone for the event, featuring games that encouraged students to connect, such as taking selfies with others who shared the same first initial, birthday month and color t-shirt on their LinkedIn profile. These activities helped create bonds that lasted throughout the event. That day I also met up with members of the Proud Council, a PRSSA National Subcommittee which I’m a part of. I connected with my friend Uyen Ngo, the National Vice President of Belonging, Equity, Diversity and Inclusion, along with Nashat Ahmed and Madeline Emetic. Having only seen Madeline and Olivia online, it was a treat to finally meet in person.

While I could elaborate on every session, here are some highlights from the Conference:

I loved the keynote speakers, especially Gio Benitez from Good Morning America – his story resonated with me as a young aspiring journalist. It was reassuring to hear how he overcame mistakes and challenges. I also had the opportunity to ask a question during the session about the importance of rising through the ranks and taking smaller opportunities. His insightful response highlighted how he navigated his career and learned from every experience. It truly helped me realize that the work I am doing now will one day be worth it. 

The “PR Pros in Action” panel, featuring Tara Smith, Jennifer Heinly, and Carolyn White Bartoo, discussed overcoming setbacks in PR and the importance of maintaining relationships. Carolyn emphasized the value of delegating tasks and having to turn things down to keep your stress down. She made me repeat the saying “I WANT TO SAY YES BUT I MUST SAY NO.”

One of the funniest moments was during “The Art of Storytelling” session with Scott Pansky and Christy Weir, where I learned that the secret to a great story is YOU.  

During the PRSA ICON General session, with Melissa Etheridge, Molly McPherson, and Crystal Washington, Crystal delivered an impactful presentation about how people often fear change and prefer to follow rather than lead. I was particularly moved by her mesmerizing words and ability to draw the attention of a crowd. 

Some other standout sessions were led by Cheron Porter from INLIVIAN: Housing Redefined, which focused on on cultivating belonging and its benefits. The Q&A with Matt Prince from Taco Bell was also fantastic – he answered every question thoroughly, which I greatly appreciated.  

One of my favorite moments, other than the chance to meet Milagros Orcoyen, the PRSSA National President, was at the Black Professionals event at the end of Day 3. It warmed my heart to see so many people of color striving to make a difference in the PR world. I connected with Jasaun King from Orlando, who shared valuable perspectives throughout the Cconference, and Trinity Rouse and Addis Romero from Morgan State, who were full of positivity in every conversation I had with them. I also spoke with Jasmeen Holder, who shared her journey into PR. These are people I will continue to connect with. I hope to see a continued support for people of color in the PR industry.

These connections are ones I will continue to nurture. ICON was an unforgettable experience, and I will cherish the moments and conversations I had with everyone there. I’m determined to continue connecting with as many people as possible, as we all grow and do great things in the PR world.