We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]
From a young age, parents continually remind their children to act honestly, to play fairly and to always adhere to the rules. As young pre-professionals, we can apply these same concepts to an ethical career in public relations. As public relations professionals, the public trusts us to act ethically through everything we implement and accomplish. One slipup and the well-being […]
Remember your first day of high school? Chances are, you saw a lot of things you never thought you would. You probably witnessed people engaged in activities that would make your parents gasp. You might’ve felt pressured to think, “If everyone else is doing it, then it must be okay.” As a public relations professional, you will face ethical dilemmas […]
September has arrived, and that means we’ve entered every public relations professional’s favorite time of year: Ethics Month. Ethics may never steal the show with a flashy demonstration or unexpected development, and ethics doesn’t usually make it into the news unless someone has violated them. However, these unwavering principles set the foundation for the public relations profession. Without them, we […]
Ethics are a set of moral principles or a code of conduct that we choose to follow. We all have an ethical framework through which we live our lives; the extent of that ethical framework is what varies one individual from the next. Some of us hold true to more general ethical beliefs, such as the fact that it is […]
We’d like to thank everyone who participated in the August PRSSA Twitter chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Rosenbaum and Vice President of Advocacy, Zane Riley for leading the conversation. Join us on October 9 at 9 p.m. ET for the next PRSSA Twitter chat. Review highlights of the chat below. What did you learn from […]
On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner said that “H.P. would endure […]
Below is a guest post from Vice President of Advocacy Janelle Huelsman. In the most recent PRSSA blog post, Nick Lucido writes about a recent ethics scandal involving a public relations firm that allegedly used its interns to post positive reviews on the iTunes app store for its clients. As Nick mentions in the post, the practices described are called […]
