Ethics are a set of moral principles or a code of conduct that we choose to follow. We all have an ethical framework through which we live our lives; the extent of that ethical framework is what varies one individual from the next. Some of us hold true to more general ethical beliefs, such as the fact that it is wrong to commit murder, while others of us may feel differently about values such as not using vulgar language.
Ethics are important in the workplace, especially in the realm of public relations. In this field, we work with clients on a personal level. We plan events for them, manage business transactions, form business to client relationships and sometimes manage crises. In doing such, an ethical framework must be apparent to one’s clients, lest we slip into the role similar to a waffling politician. The PRSA has a Code of Ethics set in place for these very reasons.
In the words of W. Clement Stone, a businessman and philanthropist, [quote]“Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.” [/quote]
About the blogger
This is a guest post by Jessica Driscoll, a junior communications-writing major at Geneva College. She is a member of the Geneva College PRSSA Chapter, as well as a freelance writer for World on Campus. Her interests include research writing, journalistic writing, reading, painting and ice hockey.
[highlight]The question of the matter is how will your ethical values affect your job? Will you have the wisdom to say yes and the courage to say no when necessary?[/highlight]